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Connected commercial solutions for FMCG

TPM, SFA and Data & AI for FMCG

Founded by an experienced FMCG-native team, CollMind combines its own products with carefully selected partner solutions into one connected offering.

Focus areas

Three areas, one team

For our own products we run the whole project, from process design to implementation, training and support. For partner products we define the right positioning and track results; implementation and support sit with our partner.

  • CollMind product
  • Partner product
  • Partner technologies

TPM

Trade Promotion Management

Promotions, from plan to return

Planning, budget, approval and agreements in one flow: an approved plan really reduces its budget envelope, and KPIs use the same formulas everywhere.

  • Budget envelopes: allocated, committed, consumed
  • Fast plan entry at product-group level
  • Formula-based KPIs, approvals with reasons
Explore CollMind TPM

SFA

Sales Force Automation

The plan in the field, the data in one place

With our solution partner Repzone: Plan → Visit → Sell → Deliver → Collect.

  • GPS-verified visits and shelf photos
  • Price, promotion and credit rules at order time
  • Distributor data (DDI) in one structure
Explore SFA with Repzone

Data & AI

Incentives · BI · AI

From target to payout, from report to recommendation

Succentify for transparent, target-linked incentives; Coll, the AI assistant sales leaders talk to every day; and BI on Power BI, Fabric and Qlik.

  • Targets, incentive calculation, simulation
  • Coll: Ask, Monitor, Recommend, Plan
  • Ready-made FMCG reports and enterprise BI
Explore Succentify

Each solution stands alone · together, connected by the same data

AI inside every solution

AI is not a separate product; it runs inside each solution.

Coll
Natural-language questions, automatic findings and planning agents.
CollMind TPM
On the roadmap: natural-language plan drafts with Coll and claim document reading. The calculation engine always produces the numbers; you approve.
Repzone
Explainable suggested orders and shelf image recognition.
Reports & BI
Executive reports written automatically with Gen AI.
Succentify
Incentive and performance questions asked through Coll.

FMCG-native team, AI-first solutions

The right solution · the right partner · one data layer.

01

FMCG-native

A team that knows the business from the field.

02

Composable

Modular solutions on a shared data layer.

03

AI-first

Forecasts, recommendations and assistants in every flow.

04

Ecosystem

Our own products plus selected partners.

Separate business line · For enterprise software teams

Official Oobeya partner in Türkiye

Oobeya: software engineering intelligence

Separately from our FMCG solutions, we bring Oobeya to software teams in banking, finance, telco and large IT organisations: a developer productivity insight platform that shows delivery, quality and the impact of AI-written code in one view.

  • Included in the 2026 Gartner® Magic Quadrant™ for Developer Productivity Insight Platforms
  • On-premise and air-gapped deployment
  • DORA and quality metrics in one view
  • 14-day free PoC

Source: Oobeya

Works with your systems

ERP, SFA, distributor and BI sources meet in one shared data layer.

  • SAP
  • Logo
  • Netsis
  • Microsoft Dynamics
  • Power BI
  • Fabric
  • Qlik
  • Azure

Where shall we start?

Tell us your priority and we will agree the starting solution and next step, a demo or a working session with sample data.