Guides on trade promotion, sales force automation, incentive plans and FMCG analytics. Here we explain every metric from our “KPI of the Day” series in detail.
KPI Glossary
Turnover ROI measures a promotion’s effect on sales, Gross Profit ROI its effect on profit. Formulas, opposite verdicts on one campaign and break-even.
· 6 min read
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Base gross profit is your normal profitability without promotions. Step-by-step calculation from base volume to base net revenue, an example and how to use it.
· 5 min read
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Baseline sales volume is what you would have sold without the promotion. Definition, estimation methods, an example and common mistakes, to measure real impact.
· 5 min read
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