Secondary sales visibility
Outlet-level sales, returns and prices collected in a standard structure.
Distributor Management
Distributor management for FMCG
Bring distributor stock, orders, secondary sales and performance into one view, with B2B ordering and ERP integration.
The challenge
From factory to shelf, in the dark
Manufacturers see primary sales to distributors clearly, but secondary sales and distributor stock often arrive weeks later in different formats. Campaign execution, stock build-up and lost outlets are spotted too late.
- Secondary sales data is late and inconsistent
- Distributor targets tracked manually
- Retailers depend on phone or reps to order
Modules
One dashboard for your distributor network
A common data model between your central systems and your distributors’ operations.
Stock & order tracking
Stock levels, days of cover and in-transit shipments, with suggested orders.
B2B ordering portal
Retailers order 24/7 with live prices, promotions and stock.
Distributor scorecards
Targets, numeric distribution, active outlets and collections in one scorecard.
Analytics
Power BI dashboards by region, channel, distributor and product.
Integrations
Different ERPs, one data model
Each distributor runs its own system, so the integration layer adapts to both sides.
SAP
Manufacturer primary sales, shipments and invoices.
Logo
Distributor secondary sales, stock and customers.
Mikro
Regular data exchange and order sync.
Netsis
Stock and sales mapped to the standard model.
How we work
How we work
- Step 1
Discover
We spend time with your teams and map today’s process, data and pain points.
- Step 2
Co-design
We agree rules, KPIs and ownership with sales, marketing and finance.
- Step 3
Pilot
We run a full cycle with one region, channel or customer group and refine.
- Step 4
Scale & embed
We roll out, train and build the solution into your management rhythm.
Frequently asked questions
What is a distributor management system?
A DMS gives manufacturers one place to collect and manage stock, orders, secondary sales and performance across their distributor network, bridging field SFA and central ERP.
Our distributors use different ERPs. Is that a problem?
No. We map data from Logo, Mikro, Netsis, SAP and others into a common model, and offer file templates or a portal for distributors without integration.
Is the B2B portal mandatory?
No. It is an optional module for companies that want retailers to order directly.
Let’s map your distributor data flow
Tell us about your distributor network and we will show how secondary sales visibility can work for you.